woman to woman

Beware Stereotypes Of Female Car Buyers

A recent survey showed changing attitudes toward car buying especially among Millennials who are currently aged 23 to 39 years old. Unlike Baby Boomers and even Gen-Xers, most Millennials feel that men and women are equally capable of shopping for and purchasing a vehicle.

As females are becoming the majority of U.S. car shoppers, modern dealerships need to take note. Our Woman to Woman program is dedicated to women shopping for vehicles. This includes having female sales consultants at most of our 23 locations in Phoenix, AZ and Las Vegas, NV. Women are invited to participate simply by filling out this form.

Are There Specific Cars for Women and Men?

Another major area of change in stereotypes is which cars are believed to be preferred by female shoppers. Research done by one firm found that men are more emotional when shopping for a car than women. Men tend to be loyal to a specific brand whereas women tend to be more flexible as they search for the options that work best for their needs.

The most popular cars for women and men tend to be very similar now. They may be ordered differently in priority but, other than that, the lists are very much alike. In 2020, the most popular makes for men are reportedly Chevrolet, Ford, Nissan, Toyota, Honda, Jeep, Hyundai, Dodge, BMW and Kia. The most popular car models for women are very similar to top models for men. Some of the top cars for women are SUVs like the Jeep Grand Cherokee and Ford Escape. The Chevrolet Malibu and Nissan Altima are reportedly the top sedan purchases by women drivers.

Do Women Buy Trucks?

The short answer is yes. Both trucks and SUVs are popular purchases with women. When looking at these vehicles, women still are much more interested in practicality. They tend to look for a purchase that is safe, fuel-efficient and reliable.

There has been a 65% rise in sales of pickup trucks bought by women from 2008 to 2016. Currently, two of the top truck choices, based on female ownership, are the Toyota Tacoma and the Chevrolet Silverado. For many, trucks are becoming a family car due to increased safety features, hauling capability, and roomy interior.

Who is the Female buyer?

There is no stereotypical female buyer anymore. At one time, many would have considered the soccer mom to be a buyer for vans only or older women to buy only sedans. Now there is recognition that there are all kinds of women buyers in the auto market. Just like men, they are completely varied when it comes to demographics like purchasing power, age, lifestyle, and ethnicity.

Earnhardt Auto Centers recognizes the importance of today’s female customers. To encourage confidence in the process, we happily offer you the option of working with a female sales consultant. To get your own Woman-to-Woman sales consultant for your next car, fill out this simple form.

 

 

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