The Woman to Woman Program

Woman to Woman Program

When you contact Earnhardt, you will meet a Woman to Woman representative who is ready to help. This is a shopping experience personalized for you. Here’s an outline of how our female sales rep will assist you in all aspects of the decision-making and buying process.

What to Bring

Please bring any information you have about the type, size and features you want. If you need to do further research, our showrooms have Wi-Fi and comfortable seating areas where you can grab a sandwich and read more online, if you want to. For those who may trade a vehicle, be sure to have your title just in case.

Needs Analysis

When you bring your ideas, your budget, and your needs to your Woman to Woman sales rep, she will help you narrow down which vehicles meet your criteria. Size, safety, style, and other factors will be discussed as you discover which vehicle is right for you. In addition, you can learn about trim levels, narrowing down your search even further.


If you are looking to trade in a vehicle, your Woman to Woman rep will start the appraisal process. Soon you will know how much your trade-in can earn you toward a down payment.

Test Drive

When you are ready, it’s time for a test drive of the cars, SUVs or trucks that match your criteria best. In addition, your Woman to Woman rep will demonstrate different features, such as the entertainment system, crash avoidance systems, and other elements that may help you make a final decision. You can inspect the engine, the trunk or hold, and aspects such as fold-flat seats, LATCH attachments for children’s car seats, and interior storage space.


At that point, purchasing a vehicle is entirely up to you. Assuming you are ready, your Woman to Woman rep will help you through the negotiating process. Our pricing is extremely competitive, making your purchase more affordable. We hope to keep stress levels down and your confidence up.

Finalizing your purchase

Your Woman to Woman will introduce you to a finance manager with whom you can finalize ownership paperwork. You can get more information about your vehicle’s warranty and the value of extended service plans.


When your car is ready, your Woman to Woman rep will help you with pairing your smartphone and learning how to use basic functions on the entertainment system.

The Woman to Woman program doesn’t commit you to buying a vehicle. Our goal from start to finish is your satisfaction with the customer journey. We’re sure that if you do buy from Earnhardt, you’re going to love your ride.